There’s more to business growth than strategy decks and funding rounds. Sometimes, the best lessons come from everyday things – like a pot of jollof rice.
This series started as a playful idea on LinkedIn: what if we used jollof as a metaphor for building and growing a business?
Turns out, it worked. Each post breaks down a real business insight through the lens of cooking – from lighting the fire to avoiding burnout.
Simple, grounded, and relatable. Whether you’re a founder, builder, or just figuring things out, I hope these lessons remind you that growth doesn’t have to be complicated — it just needs intention.
Part 1: The Real Recipe for Growth
Why product, marketing, and operations must work together – like ingredients, fire, and process.
Part 2: Your Business Can’t Run on Vibes Alone
Structure matters – even jollof needs method, timing, and rhythm.
Part 3: Too Many Ingredients Spoil the Offer
Simplify your solution so customers know exactly what they’re getting.
Part 4: Visibility Without Clarity is Just Noise
Marketing isn’t about showing up everywhere — it’s about saying the right thing, clearly.
Part 5: Burnt Rice, Burnt Out
When you do everything alone, something will burn — the food, or you.
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